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"I hear what you're saying about writing quality content. But I need immediate results. What's a quick SEO copywriting fix I can try?"

I understand this mindset. I really do. Now that the recession is easing its iron grip on marketing budgets, companies are trying to make up for lost time. Now, more than ever, forward-thinking businesses have the opportunity to make a huge impact on their search engine rankings. And they're doing what they can, where they can—as fast as they can.

But here's the thing. There is no "quick SEO copywriting fix." There's no "easy way to get to the top of the search engines" like the spam e-mails promise. You can't wave a magic algorithmic wand and transform your copy into search engine goodness.

You just have to roll your sleeves, do the hard work and get it done.

Unfortunately, many companies fall prey to this quick fix mentality and do stupid things that mess up their SEO campaigns, branding or both. For instance:

* Building out stand-alone "SEO pages" geared to pull rankings

* Hiring $10/post bloggers to write keyphrase-stuffed posts

* Tweeting incessantly about their products or services without becoming a part of the Twitter community

Although these folks feel like progress is quickly being made ("Woo-hoo, now we have 50, poorly-written posts about legal services"), what they don't realize is the unforeseen consequences. Poorly written content doesn't convert. "Stand-alone" pages typically are over-optimized messes that search engines ignore. Splattering your sales message all over Twitter makes your firm look like a spammer.

So, what can you do to start seeing the search results (and conversions) you crave? I am so glad you asked …

1. Evaluate your existing content. Every marketer can leverage its own low-hanging fruit and focus on what specifically matters for its site. For some sites, penning new page titles can drive amazing results. For others, keyphrase editing (adding keyphrases to existing content) may be appropriate. Consider bringing in a consultant for this part of the process. The reason? The consultant doesn't "own" the copy and can see it with fresh eyes. Because he's not close to it, he can notice opportunities your marketing department may not.

2. Check your keyphrase research. It's easy to let your keyphrase research stagnate when you don't have the time (or funds) to spend on your site. Now that you're planning a content overhaul, it's crucial to examine what other keyphrases opportunities you can leverage - especially keyphrases that represent the research phase of the buy cycle. Research tools like WordStream, Keyword Discovery and Wordtracker can help you see what phrases people type into the search box to find products and services like yours.

3. Develop a (workable) content schedule and budget. Rome wasn't built in a day, and your site won't be rewritten overnight. Work on your most important pages first, and set up a schedule where you'll work on a certain number of pages a month. Or, if you know that writing content in-house isn't your style, hire an experienced SEO copywriter and have him help. Creating content in baby steps is completely OK - and gives you the satisfaction of seeing continued improvement.

It's tempting to fall prey to the SEO copywriting quick fix. But when you take strategic baby steps and focus on what's really important to your site's success, you'll finally realize the search ranking (and conversions) you crave.

Courtesy of http://www.targetmarketingmag.com/blog/why-you-should-beware-quick-seo-copywriting-fix

This content was a originally a guest post on HubSpot's blog by Pattie Simone.

So, does this mean that as screen resolutions become bigger and as we understand that the large majority of users use this higher resolution size, that we should optimize our landing page layouts for this size? In order to answer this question you have to understand a few other things.

1.)    What types of monitors and resolutions do the majority your target audiences utilize? Of course, the general guideline is to accommodate to the most common users on your site but if you don’t know that information then you can confirm with Google Analytics.

1. Google Analytics is probably the most common tool used to check out these metrics. You can see exactly how many visits, conversions, transactions, revenue, or the bounce rates from users who have these specific settings. Also, incorporating some of the other metrics, such as browser and operating systems, can help give you an eye into the typical demographics and users that actually purchase on your website.

What is Page Rank?

 google-pagerank, PageRank is essentially Google and other search engine’s algorithm that determines the overall value of your site,  subsequently determining your placement in the SERPS., Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence,  Google interprets a link from page A to page B as a vote,  by page A,  for page B. But,  Google looks at more than the sheer volume of votes,  or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Important,  high-quality sites receive a higher PageRank,  which Google remembers each time it conducts a search. Of course,  important pages mean nothing to you if they don’t match your query. So,  Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.,

Things Have Changed,

While many people and web businesses still feel that PageRank is indeed the end-all- be-all,  many ‘experts’ (outside of Google) disagree. While PageRank may have held this value of importance at the beginning of Google; the fact is—PageRank is no longer such a central and important part your site–the overall quality,  however,  is. Not to mention,  optimized web pages with authoritative content intrinsically rank higher in the SERPS. Your main concern should be much more about your sites authoritativeness,  healthiness and overall quality. Here’s why:,

• Back Links,  which are key in boosting your ranks in the SERPS,

• Authoritativeness in market niche,

• Ability to list in directories,

• Value for clients visiting your site,

In Sum, Though Page Rank is still a factor to watch – it’s just simply isn’t the Holy Grail. By continually growing your site and developing it over time—you’ll automatically rank higher in the SERPS. So,  the main point is just simply to have the most authoritative site on your particular market niche. After all,  the Google PageRank algorithm ranks web pages based on authority and relevance. So,  just give them what they want—and you’ll automatically have an authoritative website that’ll jump up the organic listings and gain the top PageRank listings over time.

Source: Rocket Clicks